The Transform programme changed the nature of cultural relations between the UK and Brazil. It was a four year exchange running from 2012 to 2016 between the Olympic Games in London and the Olympic Games in Rio de Janeiro. To date, Transform has directly involved 200 arts organisations and 20,000 artists, producers and promoters from both countries in projects in 28 cities across Brazil.
Transform Orchestral Leadership in Brazil
As part of Transform, within the field of music, the British Council and the Association of British Orchestras launched the Transform Orchestra Leadership Programme in Brazil to encourage partnerships between Brazilian and British orchestras, ensembles and cultural leaders.
Cathy Graham, Director of Music at the British Council: “What we [in the UK] have to offer is hugely important. This kind of platform is invaluable, it’s how international markets develop.”
Explaining the inspiration for the project, Luiz Coradazzi, Director of Arts at the British Council Brazil, said he was struck by the “diversity and strength of the UK’s orchestral sector” that he witnessed while attending the RPS Music Awards in 2013. Compared to the Brazilian classical music scene, he concluded “[Brazil is] far behind in building a shared understanding of the long-term importance of orchestras in society.”
The challenge in Brazil was to promote wide and open dialogue among orchestras, ensembles, agencies and cultural leaders from the UK and Brazil, leading to mutual understanding and sharing of best practices; to bring classical music back into the public agenda; to acknowledge and celebrate achievements; to inspire new practices for music education, audience development, digital outreach, and funding for music ensembles, and to promote structured engagement within the sector in Brazil (with a strong angle of international collaboration) ultimately leading to the creation of an Association of Brazilian Orchestras.
Here are some of the results of the programme:
- The Aurora Orchestra visited Brazil, with funding from the Arts Council England
- The Scottish Ensemble visited Brazil, with funding from Creative Scotland
- Two multi-orchestra conferences were held under the themes of Talent, Management and Impact and The Orchestra and the City
- Brazilian participants were invited to the ABO conference in January 2015
- Jenn Adams, director of learning and engagement for the Royal Scottish National Orchestra, and Annie Sheen, education manager for music at the Southbank Centre, stayed in Brazil for three weeks observing education programmes and taking in the wider arts culture
- A Brazilian association of orchestras has been formed, the ABRO
“I hope there will be a permanent and growing dialogue between orchestras in Brazil and the UK” said Luiz Coradazzi, “for the mutual strengthening of both sectors, but above all, for the good of music.”
Orchestras and Economics in Brazil
Experts including Mark Pemberton from the Association of British Orchestras reflect on the challenges facing modern-day orchestras.
Further Reading About Transform Orchestral Leadership in Brazil
- Read Cathy Graham's blog from Brazil
- Read Charlotte Hamilton's blog from Brazil
- Read Jenn Adams' blog from Brazil