Kazim Rashid is in South Africa for a six week residency to exchange ideas with local fashion, lifestyle and music industry experts as part of a British Council Connect ZA partnership with Livity Africa and Black Mango.
Kazim first visited South Africa last year as part of the British Council Connect ZA Creative Futures project, in association with Live SA and the Fak'ugesi African Digital Innovation Festival. "I was completely blown away [by the 2014 visit]" said Kazim. "We eventually came up with this idea to setup a residency where I would come and stay in the city for 2-3months and I would use the same process with emerging creative entrepreneurs [in South Africa] as I would in Europe. I’ve been working with half a dozen people, here in Johannesburg and in Cape Town. Coincidently, the people I worked with in Cape Town are into Fashion and in Johannesburg, I’m working with all the music cats, which is an interesting reflection on the country. The last time I was in Johannesburg we gave a talk to about 200 people. I’ve spoken at many panels around the world and this was the first where I was like 'Wow, the energy in here is insane!' People were really challenging local talent from the panel to be accountable for the industry, the scene and infrastructure etc. I found that really inspiring … The thing you need to remember about Europe is that Dance music is really infiltrated with drug culture and the relationship between dance music and culture here [in South Africa] is very different. The culture is driven by different kinds of enthusiasts; people dig it because they dig it … it’s not completely fuelled by hedonism, it’s more like a religion."
Kazim is a DJ, A&R consultant, scout and music manager. He has held senior positions at VICE Media and Warp Records, consulted for brands such as Converse, Red Bull and Microsoft, and has DJ’ed around the world: "It’s nice to feel worn out chasing your dreams. … When I was growing up it wasn’t cool to like fashion … music was the only creative discipline that people understood, so it brought people together. I tried to be as driven by what I loved as much as possible."
Emerging Promoters Panel by Breathe Sunshine African Music Conference ft. Kazim Rashid - I/ZA @Ithuba, Johannesburg (FREE)
As part of InnovationZA, Kazim Rashid features alongside upcoming Johannesburg promoters, in a relaxed environment, to openly discuss the problems facing the industry. The focus of the event is to learn about the challenges in a local context while exchanging ideas towards positive industry growth.
Bridges for Music Mentor Sessions ft. Kazim Rashid – Guga S’thebe, Langa, Cape Town
Bridges for Music Mentor sessions feature music industry people sitting down with upcoming producers, artist and promoters who share their experiences, and gather possible solutions for the future.
Emerging Promoters Panel by Breathe Sunshine African Music Conference ft. Kazim Rashid – Cape Town
Kazim Rashid and upcoming promoters from Cape Town will gather to discuss the problems facing the industry. The focus of the event is to learn about the challenges in a local context while exchanging ideas towards positive industry growth.
Brand Music Strategy Panel by Breathe Sunshine African Music Conference ft. Kazim Rashid – Cape Town
Featuring various top ad agency representatives, brands who engage in the music space and artists who run brand communication agencies will join forces to create workable strategies for upcoming music promoters.
You can read more from Kazim in an interview over at Pulse Radio and keep up with his video blog, the first of these is available below.
This project is part of SA-UK Seasons 2014 & 2015 which is a partnership between the Department of Arts and Culture, South Africa and the British Council.