Bringing the world to AIM House

We are thrilled to be working in partnership with the Association of Independent Music (AIM) for their upcoming event, AIM House. Each year, The Association of Independent Music hosts AIM House at The Great Escape festival and music conference in Brighton – AIM House provides a home and hub for independent music businesses within this global showcase. Sadly, with The Great Escape cancelled this year due to Covid-19, AIM have taken AIM House online and the new virtual event will be livestreamed for free on Friday 15 May.


Bringing the world to the UK

The Great Escape is sometimes known as the UK’s own South By Southwest – a festival that brings the music industry together to network, discuss all the current trends and discover new talent. For many years, we’ve brought music people from around the world to watch emerging UK artists at the festival and connect with their peers in the industry at the conference. In the absence of the festival this year, and in these incredibly difficult circumstances for the music sector globally, we’re delighted to be able to extend an invitation through AIM to the guests we would have been welcoming to the UK around this time. Irfan Aulia, our delegate from Indonesia, who works from Massive Music Entertainment and Portamento Project, will be speaking on the Looking East, South East Asia panel. More information on all the panels below.


Inside AIM House

The full day of programming from AIM includes panels, workshops and speed networking sessions covering the latest key issues affecting the independent sector. We’ll be leading two sessions of our own, providing an international perspective with two market insight sessions on East Asia and Latin America. One of AIM Houses’ virtual rooms will be delivered in partnership with Great Escape Conference programmers Complete Music Update.

Discussions will include what work is still viable for the independent music sector during Covid-19 – practical measures that attendees can learn from and act on straight away. Other topics include ‘livestreaming for the long-term’, ‘building on viral success’ and a post-Covid-19 and Brexit visa workshop. Attendees will also hear from members of AIM’s Climate Action Group (Ninja Tune, Full Time Hobby, Brownswood Recordings) and Julie’s Bicycle on sustainability. Key Production will deliver the seminar ‘Vinyl Edition – Sustainability is Key’. 


British Council Conversations at AIM House

The British Council Music team are presenting market insight sessions on East Asia and Latin America. Senior Programme Manager, Joel Mills, will moderate the panel on East Asia and Katie Weatherall, our Selector Radio Programme Manager will moderate the panel on Latin America. 

Looking East: East Asia music market insight session | 10.10- 11.00 BST 

Recent years have seen increased exchange between the UK and East Asia but the questions remain: what are the opportunities for artists in this part of the world and where do you start when it comes to making and developing artistic and business connections here? 

This panel will offer insights into the music sector context in three east Asian countries that have exciting, lively, and growing independent music sectors – South Korea, China and Indonesia. What does the independent music sector look like in each country? We welcome three notable music professionals to give us the lowdown. 

Irfan Aulia (Indonesia) - Massive Music Entertainment / Portamento Project

Irfan Aulia is the Managing Director of “Massive Music Entertainment Ltd.”, the biggest music publishing company in Indonesia which specializes in copyright publishing and music advertising with worldwide clients, such as Universal Music Group, YouTube, Spotify, Dentsu, Garena, EASport, etc. He has more than fifteen years of experience as a top-level manager in cross sector organizations which offers expertise in developing successful growth strategies. He serves as chairman of the Indonesian Performing Rights Organization (WAMI, member of CISAC), also since 2016 he is appointed as the Executive Committee of CIAM-APMA (Asia Pacific Music Creators Alliance). Irfan himself is a musician and notable composer in Indonesia, being a guitarist of SamSonS band, one of the most popular band in Indonesia with multi-platinum awards for the record sales. Since 2018, he has been appointed as Project Director of the Indonesian Creative Economy Agency (BEKRAF) where he is involved in developing “Project PORTAMENTO,” a platform which applies the blockchain technology to the music industry with aims to vigorously develop market for digital music as well as to protect and values the copyright of musicians and composers

Zhao Yue (China) - COO and co-founder of Merrie Records

Zhao Yue is the COO and co-founder of the Beijing-based indie record label Merrie Records. Prior to the label's establishment in early 2019, Zhao and her partners and core team ran the online platform Douban Music and D Force Records. Other than producing and releasing music for local young artists, Merrie Records also actively search for commercial opportunities to bring music and brands together. 

Merrie Records -

D Force Records -

Cecilia Soojeong Yi (South Korea) - Executive Manager,  Zandari Fiesta

Cecilia Soojeong Yi works for music and performing arts projects such as festivals and artist management. She worked at the Korean Cultural Center in Spain and currently she’s the executive manager for Zandari Festa, Korea’s premier independent international showcase festival. In 2018, she co-founded DMZ Peace Train Music Festival where now she works as the head of content and operation


(Latin) American Dreams: Latin America music market insight session | 16:00-16:50 BST 

As Latin American music looks to the future and sees an increasing global footprint, in this session we ask what this means for their independent sector? And what opportunities are emerging for artists and businesses? 

To answer this and more we're joined by three of the key players in the Latin American independent music scene to discuss their experiences from three countries in the region: Argentina, Brazil and Colombia. 

The British Council has been encouraging professional exchange between the UK and Latin America through its Selector PRO programme.


Sylvie Piccolotto (Argentina)

Sylvie´s work is specialized in communication and marketing, production and public relations. She is currently responsible for ONErpm's activities in Argentina, Chile, Uruguay and Paraguay, and also has her agency together with local partners - Rock City Agency, where they work in national and international artist development

Carlos Mills (Brazil) - Founder of Mills Records and President of the Brazilian Music Independent Association (ABMI)

Carlos Mills is the founder of the Brazilian independent label Mills Records, President of the Brazilian Music Independent Association (ABMI) and has been participating on WIN’s and Merlin’s board of directors. Throughout his professional life he worked as a musician, ran a recording studio, recorded and mixed hundreds of live broadcast shows and participated as a consultant for copyright bills in the Brazilian parliament. Mills has an MBA degree from FGV-RJ and is the curator of Rio Music Market, ABMI’s yearly international Conference and showcase event in Rio de Janeiro, Brazil.

Gareth Gordon (Colombia) - Former Head of Music Department, Bogotá Arts Institute

Formerly Head of Music for the Bogotá City Arts Institute, which included the management of the “Festivales al Parque” program. From 2012 to 2018 I led the conceptual and practical development of the BOmm - Bogotá Music Market and the BAM - Bogotá Audiovisual Market for the Creative Industries initiative of the Bogotá Chamber of Commerce. Prior to moving to Colombia, I worked for many years in different areas of theatre production, for theatre companies in Northern Ireland and Wales and in 2006 completed a PhD in literary theory at Cardiff University.


More from AIM House

Additional panels will include:

  • Increasing Revenue and Fan Engagement
  • Post Covid/Brexit Visa Workshop
  • Building on Viral Success
  • Live Streaming for the Long-Term
  • I Want to Release Music and I'm Worried About the Planet - What Can I Do to Help?
  • Production 101: Viny Edition


More about AIM

The Association of Independent Music (AIM) is the not-for-profit trade body exclusively representing the UK’s independent music sector, which makes up a quarter of the recorded music market. Its members range from some of the world’s largest independent labels such as Beggars Group, Ninja Tune, Domino and Warp to self-releasing artists.